

pr & marketing - specialising in consumer electronics, personal & luxury technology
Founded in 1990, Robert Follis Associates (RFA), specialises in knowledge based PR for the consumer electronics industry. This means we actually know a lot about the products and technology we represent, don't have to spin the press a line and don't continually revert to the client when difficult questions are asked.
Speed to Market in the UK
With an inbuilt knowledge of the people, the markets and the technology, a very fast start can be made with all PR activites.
NEW for 2010 - European & US operations - see here
Clients include some of the industry's most respected names and some of the newest smallest start-ups. The common thread is quality.
RFA is based in Central London, with fast access to all important publishing houses and all UK and Global transport links. The central location is perfect for press entertaining and hosting client meetings.
Additionally RFA is the only London PR agency with full AV demonstration facilities. RFA runs an ongoing programme of product presentations to key journalists and opinion formers.
Services range from pure PR for large clients, to full marketing support for small ones. Some clients have been with RFA for over 20 years and most contracts are long-term. Short-term PR blasts can be discussed on an ad-hoc basis.
Consumer Electronics & Personal Technology
Focusing on Lifestyle & National Press
Many agencies can only deliver coverage across the specialist press. With appropriate consumer product, RFA can deliver results across a wide range of lifestyle press and national press from the FT to The Sun.
Effective promotion to a live database of almost 1000 contacts across the following areas.
- Specialist enthusiast magazines
- News and Tech Websites and Blogs
- Core PC/Mac and Tech press - plus relevant web sites
- Men’s Toys and Gadget magazines
- Popular Science magazines
- Men’s Style & Fashion magazines
- Main music magazines
- Main movie magazines
- Style, Design and House magazines
- National Newspaper style & gadget pages
- Tech supplements in above
- Targeted customer magazines
- The styling, competition and promotions depts of all of above
- All freelance journalists relating to above
See Rob Follis on Video
- Sennheiser CX 380 Sports II at Bristol 2009 - fun video - here
- Sennheiser HD 800 at Bristol 2009 - serious video - here
- Presenting Sennheiser at Bristol Sound & Vision Show 2008 - here
- Sennheiser NoiseGard at Bristol 2007 - here
- Tangent Radios at Bristol 2007 - here
- Denon Systems What Hi-fi 2006 - here
CLIENTS WE HAVE WORKED WITH
Aiwa, Bowers & Wilkins, Sennheiser, Cerwin-Vega. projectiondesign, Denon, Boston Acoustics, Audio-T, Audio Excellence, Elac, Canton &
more